## Why us We started CoLoop in 2020 while still at university. We survived multiple cofounder breakups and all sorts of other near-death experiences. Despite that we built our first product to $1M ARR… and then killed it after realising the opportunity was too small and we didn’t have real PMF. We spent six months pivoting, and through that process came to understand just how important customer research is to finding a winning strategy. So we built a product to make it faster, cheaper, and bett…
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