Facebook Ad Targeting – How to Reach Your Ideal Audience

Right now, over 200 million businesses are using Facebook and its sister apps for marketing and connecting with customers, and that number is increasing by the minute. And when you consider that about 1.8 billion people (about 66% of Facebook users) are active on the app every day, it’s clear that this social media platform offers a wealth of advertising opportunities. But with that many people online, how do you reach the right audience for your business? And when it comes down to it, exactly …