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Walmart buys Vibe.co for $1.4bn to chase Amazon in ads — Blankdot

thenextweb.com1 month ago

Walmart buys Vibe.co for $1.4bn to chase Amazon in ads

Walmart buys Vibe.co for $1.4bn to chase Amazon in ads

Walmart is paying a reported $1.4bn for a connected-TV ad startup worth $410m nine months ago. The price tells you how far retailers will now go to catch Amazon in advertising. Walmart has agreed to buy Vibe.co, a connected-TV advertising platform. Two reports peg the deal at $1.4bn. It would be…

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