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How one startup turned backers into believers: MAGFAST broke the crowdfunding mold — Blankdot

thenextweb.com2 months ago

How one startup turned backers into believers: MAGFAST broke the crowdfunding mold

How one startup turned backers into believers: MAGFAST broke the crowdfunding mold

Picture Kevin. It’s 2014, and on Kickstarter he has just backed the Coolest Cooler, a portable cooler with a built-in blender, a Bluetooth speaker, and a USB charger. Finally, an innovative product that lets him host the perfect beach party. To Kevin, it feels like he’s caught onto something…

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