Linktree Scouting Report - 04-14-2025 | PDF | Mergers And Acquisitions | Digital Marketing

Linktree, founded in 2016 and headquartered in Victoria, Australia, is a leading link-in-bio platform with over 50 million users but faces increasing competition and market pressure. The company is expanding its services to include financial tools and NFT integrations while navigating a challenging financial landscape with a $1.3B valuation and $25M in revenue for FY 2022. Recent acquisitions and partnerships indicate a strategic pivot towards enhancing creator monetization, though risks from p…