India’s e-commerce to hit $200-300 bn by 2030 as tier 2 and 3, D2C and q-comm fuel next growth wave: BCG, McKinsey

India’s e-commerce market is set to explode from about $70–140 billion today to $180–300 billion by 2030, driven by Tier-2 and Tier-3 cities, fast-growing D2C brands, quick commerce, and social commerce, according to new reports from BCG and McKinsey. With online retail penetration still just 6–8% and over 140 million households moving into higher income brackets, connected commerce that blends online discovery with offline shopping will reshape how brands, platforms and MSMEs grow in the next …