I have built a tool for solo-founders to go to market, maybe you would like to have a look - Directonaut Personally, I believe in paid advertising, but not everyone has a budget to start with. Don't do SEO at the beginning. It is practically impossible to do SEO from the start because you don't get backlinks to compete with competitors. You can do this once you have stable revenue. Also, a lot depends on you - can you communicate well, then perhaps social and podcast guesting. Where is your target audience? You want to be there. Do you have a complex B2B product? Perhaps you need to go to conferences and events. Maybe you need to organise your own events. So, a lot depends on your case. More on reddit.com
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