Congratulations on reaching 100 users. The important factor at this point is those user's level of engagement and usage patterns. Knowing how and why people use software is the key to understanding its potential for improvement. The concern I always have with iOS apps is that the developer doesn't have any customers to talk to. For practical purposes of talking with people using the app, Apple stands in the way. At best there are metrics but metrics are not a substitute for direct engagement with users. Even more concerning is that it limits the potential for reaching potential customers. Owning an iOS device is orthogonal to a person's level of interest in the content/service of the app. The standardized app store template makes all apps, good or bad, look the same. Suppose that there was outside investment. How would you spend the money? What would make it a good investment? So my random advice: 1. Communicate with users. 2. Look for a delivery channel that allows communicating with users. 3. Don't hire a cofounder. Founders should come together organically. 4. Don't be wed to the original idea or sunk costs. 5. Maybe look at Sam Altman's Startup Playbook . Good luck.
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