Custora (YC W11) Helps Online Businesses Improve Customer Retention | Hacker News
Congrats on the launch- this looks like a fantastic product. For a long time now I've been preaching that CLV is the most important thing a SaaS startup needs to optimize for, so it's great to see technology emerge to meet that need. Using data to extract more revenue from existing customers without spending more on marketing is something like the holy grail for businesses. I'm sure Custora will do incredibly well as long as they can demonstrate that using their product leads to clear increase in ROI; I look forward to seeing some case studies. It's nice to see the YC investment philosophy start expanding more to unsexy but very profitable enterprise/B2B/under the hood type startups. I'm wondering if they compared the track record(revenue and exits) of their past consumer-focused vs business-focused startups and made a conscious decision to adjust the types of startups they fund accordingly.
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