Ask HN: How do you learn about a company’s distribution channel/strategy? | Hacker News

1. Sign up for their newsletter and read their emails. 2. Study their social media accounts to see where they get the most engagement. 3. What are people saying about them on Reddit/Twitter? 4. Study their job postings. What are they hiring for? 5. Look at what their site looked like in the past using archive.org. What changes did they make? 6. Set up Google Alerts for them, and see what bloggers/press are saying about them. 7. See what their founders are tweeting/liking/responding to on Twitter. 8. See what type of ads they run on Google by searching for their brand/related keywords - do they even advertise on Google? Find their most viewed videos on Youtube (they're most likely ads if they <= 30 seconds long). 9. What types of content do they have on their blog? 10. Any reviews on G2Crowd or TrustRadius? What do customers like/dislike?