A lot of the job postings to me from YC startups seem absurd, since a lot of them seem to be looking for "expert"-level roles. For example, a lot of them are looking for a "growth engineer." My interpretation is that they're basically saying, "We have a cool product and anyone that hears about us seems to like us, so we need someone that can write code that will help more people hear about us." Or, more generalized: "We have some huge thing we want to do, and can't do it ourselves, so we're looking for someone that can pretty much just come in and do it for us." And all the postings offer in terms of describing/selling why such a immensely talented individual would work for them is: "We're reinventing the future of everything, we work hard and play hard, we can offer competitive salary and equity." The OP seems to feel this is borne out of some sort of maliciousness, but I really think this is mostly just cluelessness. When you get a little bit of traction and you have a little bit of money in the bank, and you're trying to go even faster and you have 20 major initiatives you want to do and you can only work on like 2 at a time, it's easy to conclude, "We need to hire! We love our company, this is so much better than working at some corporate stuffy job, why wouldn't anyone think the same?" Most of these companies would probably just be better served forgetting about hiring and building out the core product until they have more product-market fit, so they have enough revenue/funding to compensate employees closer to their talent level, and have a "popular" brand that people would want to actively work for. Unfortunately this would mean delaying that 3rd party API, or porting your applcation to iOS, or started using SEO/SEM to drive some traffic, which all have huge learning curves that are tough to navigate while you have a ton of other things to do. But if they were THAT critical, I would suggest those startups prioritize them over those other things and doing it themselves.
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