The Power of Virality Quotient: How Referrals Drive Exponential Growth | by Saurabh | daiom | Sep, 2025 | Medium
PayPal started by giving $20 to every new user who signed up, and another $20 to anyone who referred them. Over time, the reward dropped to $10, and eventually $5 — but by then, the viral loop had already taken hold.
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