#Build in Public. Building in public makes companies more… | by Tyler Stupart | Blueprint | Medium

Clearly building upon the idea of blurring of the line between users and creators, customers and contributors. Building in Public isn’t necessary about giving up control; it’s about understanding that in a digital business landscape, absolute control is a myth. The real power lies in influence, in the ability to inspire and mobilize a community. And real value comes from leveraging that power to drive innovation and accelerate growth. At its core, marketing is the spreading a value proposition by story.