🎯 ICP: How to Find Your Ideal Customer Without Limiting Your Market? When discussing Ideal Customer Profile (ICP), many companies fall into the trap of defining it solely by market… | Mateus Paderes…

🎯 ICP: How to Find Your Ideal Customer Without Limiting Your Market? When discussing Ideal Customer Profile (ICP), many companies fall into the trap of defining it solely by market segments—company size, industry, or geography. But is this really the best approach? 🤔 The most effective way to build a solid ICP isn’t just by segmenting a market, but by identifying specific behaviors. This means focusing on shared pain points, challenges, and decision-making patterns rather than fixed demograph…