How Sales Teams Can Use Gen AI to Discover What Clients Need

In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits. While this can produce short-term results, over time it’s more likely to erode an organization’s value case. Instead, revenue leaders leverage can generative AI to improve the quality — not quantity — of their sales engagement. When sellers leverage AI for client discovery, they can begin their buyer conversations from a stron…