How To Build Community Around Your Product

“It’s important to take the time to identify which social platform is best for your brand, your community, and what they’re discussing,” Clark advised. “Whatever you choose, invest in it wholeheartedly. It’s also critical that the founders are available for these core customers, and participating in the community frequently.” Check in to make sure you’re part of the conversation and the community knows that you’re there, even if you can only do this on a weekly basis.