The end of the walled garden? Analysing Meta’s strategic pivot to open AI connectors
The digital advertising ecosystem is undergoing a foundational architectural shift. We are moving past generative conversational AI, which merely answers isolated queries, toward autonomous agentic execution, where systems independently complete complex, multi-step workflows. At the epicentre of this technological inflection point is the growing adoption of the Model Context Protocol (MCP), a standard that allows […] The post The end of the walled garden? Analysing Meta’s strategic pivot to open AI connectors appeared first on e27.
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