The autonomous agent paradigm: Meta’s Manus acquisition, MCP integration, and the disruption of SaaS

The digital advertising ecosystem and the broader software-as-a-service landscape are undergoing a foundational architectural shift. The transition from generative conversational AI to autonomous agentic execution represents a migration from systems that merely answer queries to systems that independently complete complex, multi-step workflows. At the epicentre of this technological inflection point is Meta Platforms’ acquisition of […] The post The autonomous agent paradigm: Meta’s Manus acquisition, MCP integration, and the disruption of SaaS appeared first on e27.