Seizing opportunity when the competition blinks: Look for category and ecosystem openings

As I went looking for a new pair of sneakers the other day, you could immediately feel the buzz, or not, with the different brands. Adidas looked revitalised with the “Samba” or “Gazelles” lines. Hoka and their big, almost platform-like soles seemed to be everywhere. “On”, as a new brand, seems to…