PvX bags US$10.5M as cohort financing goes mainstream

PvX Partners, a Singapore-based lender that underwrites user acquisition (UA) for mobile games and consumer apps, has closed a US$10.5 million Series A round amid accelerating demand for alternative growth capital. The round was led by T‑Accelerate Capital and included follow‑on investments from Play Ventures and General Catalyst, with Drive by DraftKings also participating. Also […] The post PvX bags US$10.5M as cohort financing goes mainstream appeared first on e27.