CMO Responsibilities in the AI Era: New Skills, Changing Roles
In many companies, the role of marketers – and of CMOs in particular – has a much greater focus on strategy than it did just a few years ago. Marketing professionals have become decision architects with a deeper involvement in shaping teams and processes. ... Human skills are key factors in the success of any business. It’s a point that Jens-Christian Jensen, Chief Strategy Officer at Plan.Net Group and AI Value Chain Lab Lead for the Artificial Intelligence working group at the German Association for the Digital Economy (BVDW), is keen to stress:
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