What CEOs Should Look For in an AI-First CMO | BCG

To build an AI-first company, CEOs need bold executives who can challenge assumptions, reimagine how the business works, and keep people focused and inspired through relentless change. In this second article of our series on building an AI-first senior leadership team, we examine how AI is redefining the role and reach of the chief marketing officer. For most AI -ambitious CEOs, marketing is ...