That’s why we’ve put together this article - to show you the challenges and benefits of side projects on a real-life example.At some point of running your company you face the wall. The growth is not so exponential or ‘hockey stick’ as you’ve projected, the ROI is not high as you’ve calculated, or the visitors are not storming your website as you’ve probably imagined.So you start to look for other ways of bringing traffic, acquiring customers and promoting your brand.