How SEA Tech Giants Solved The “Cold Start” Problem – APAC Marketers

You’ll need to go where they are or tap into existing networks, then manually onboard them to make sure they’re good representatives of your platform. If you’re competing within well-understood industry dynamics, then you’ll be constrained by demand. You’ll use tactics with high scalability. This could take the form of owning digital marketing channels where you have an unfair advantage, riding the wave of a media narrative, or localizing wider and faster than anyone else. A final lesson not explicitly mentioned here is that the solving Cold Start Problem is already hard, but even harder in a fragmented market in Southeast Asia.